Founded in 2009 by Arch. Federico Biffi Gentili and Designer Alessio Zampolini, based in Florence, Un-real Studio deals with creation of products with a high content of originality and innovation, through the development of transversal projects connected to all the business sectors of design, retail, interior, communication. Our creativity, connected with an original vision of the brands pushed us to the international scene very early with a catalogue of customers which icludes Nike, Gucci, Azimut/Benetti Yacht, Ask Industries. Our creations put together the codes of a new luxury, with the art to give to an object with complex functions, a visible simplicity and a pure form. On the wave of a natural evolutionary process, our vision combines historical and sociological aspects, without getting caught up in boundries and established codes.