Nike Hexagon Showcase

Client: Nike Italia, November 2009
Nike Hexagon Exclusive showcase project and displays, born from the collaboration between Un-real Studio, Studio Moa and David Bencini.
Design inspired by the schematic illustration of the molecular structure consisting of hexagonal elements. The advantage of this solution is a perfect flexibility and modularity, which allows exhibitors to adapt to different display solutions.
The window stickers recall the concept of the molecule, creating a suggestive effect of overlap with the three-dimensionality of the exhibitors. The colored backdrop components are free-standing, together with the three-dimensional logo, complete the exhibitors.