Concept Ghn Store

Client: Indipendent project, Maggio 2009

Concept Store at service of marketing, for the rebranding of GHN Store in Siena. It became an opportunity to study a new armony of forms, focusing on spectacularity inside the store to fascinate old and new consumers and clients. For this reason, the choice to create a shop made of “visual experiences”, through the composition of different materials and light effects. The visual semplification of the mazy store was achieved by enlarging visually the spaces, using mirrors, lights and fluid forms, thus creating almost a single space.