One of the elements we consider essential during the realization of a new product is the innovation aspect. To introduce innovation into a project does not mean simply to create an original shape or form. It is by using new materials and optimizing functional aspects, such as usability, ergonomic and security, that a product gain an high value.
Today the designer’s job request a pragmatic and highly multidisciplinary approach. Work must be carried out in equipe, the aesthetic result must be the natural consequence of the correct designing activity, that keeps in regard the industrial production needs, together with the market analysis and prevision. The required skills to a professionist are countless and the never-ending updating of techniques, materials and working instruments has become essential.
Un-real Studio is able to confront with all the steps that lead to te realization of a new product, from concept to design phase, simulation and engineering up to marketing analysis and business-plan.