Product Design

One of the elements we consider essential during the realization of a new product is the innovation aspect. To introduce innovation into a project does not mean simply to create an original shape or form. It is by using new materials and optimizing functional aspects, such as usability, ergonomic and security, that a product gain an high value.

Today the designer’s job request a pragmatic and highly multidisciplinary approach. Work must be carried out in equipe, the aesthetic result must be the natural consequence of the correct designing activity, that keeps in regard the industrial production needs, together with the market analysis and prevision. The required skills to a professionist are countless and the never-ending updating of techniques, materials and working instruments has become essential.

Un-real Studio is able to confront with all the steps that lead to te realization of a new product, from concept to design phase, simulation and engineering up to marketing analysis and business-plan.

Our offer


  • Identity and Profile: corporate branding, corporate profile, identity and communication.
  • Comparative Analysis:  market analysis, benchmarking, competitor’s products.
  • Strategic Positioning:  Project strategic intent, target positioning, competitive factoris.
  • Needs Analysis:  Lifestyles and users, needs and desires, technical characteristics.
  • Product Communication:  Strong points, product marketing, product branding, product launch.


  • Project Boundries:  life cycle, normative contexts, patents.
  • Project requirement:  general requirement, macro-interfaces, specifications.
  • Concept Options:  utilization model, functional analysis, morphological solutions, feasibility analysis.
  • Product Solutions:  verification, comparative evaluation, final selection.
  • Product Visualization:  definitive layout, chromatic study, rendering, 3D animations, moke-up.


  • Performances:  projectual invariant, interfaces.
  • Product specifications:  technical/environmental specifications, producibility/maintainability.
  • Solid Model:  3D modeling, design review, final mathematics, technical drawings, final renderings.
  • Technological Options:  materials, finishes,productive technologies, budget.
  • Rapid Prototyping:  prototype engineering, suppliers selection, time and costs budget, realization and assembling, functional ergonomic verifications.


  • Design Review:  prototype feedback analysis, 3D model retrofit, rapid prototyping, changes validation.
  • Prototype:  project engineering, prototype, dimensional verification, ergonomic verification, functional tests.

Reverse Engineering

  • We are able to retrace the mathematics of exsisting forms starting from their physical model. Semplification of mathematics of 3D complex models.
  • 3D Scanning:  MACROscan with a precision up to 1 mm for big buildings: Statuaries, Architectonic, Civil, Industrial, Naval; MICROscan with a precision up to 0,006 mm for single components or systems: Precision Mechanic, Industrial processing, Aereonautics, Automotive, Jewellery and watchmaking, fashion accessories.