Nike Livestrong Showcase
Client: Nike Italia, November 2009
Lance Edward Armstrong became the protagonist of the Nike display stand. The display consists of 4 cubes in black lacquered wood with two sides smashed and the other two with silk-screen images of Armstrong’s promotion campaign.
Inside of it there are three different elements in transparent plexiglass: two shelves for knitted wear, nine pipes with rolled t-shirts and a cross, that creates eight slots for caps. The cubes, each one independent from the others, are created to be positioned next to the cash desk or anywhere inside the store.