AR / VR

AR / VR

We are virtual reality specialists, creative professionals with years of experience in CG and high visual impact content production.


We have combined our experience in digital design, with visual effects and new immersive technologies.
Working in collaboration with our customers we create immersive AR/VR environments.

Augmented Reality

WHAT IS AUGMENTED REALITY?

Augmented Reality (AR) is an overlay of digital content, in the real world, through a screen.


The enormous advantages of “Augmented Reality”, compared to the big sister “Virtual reality”, are certainly in accessibility and simplicity of use, which now, thanks to Apple and Google, has really become affordable for everyone.

HOW DOES AUGMENTED REALITY WORK?

By using the camera and motion sensors of a phone or tablet, “Augmented Reality” detects points in the environment and keeps them monitored as you move the device.


With AR technology, you don’t just create also a 3d space simulation, but you can “pin” objects on a point, realistically changing the scale and perspective.

AUGMENTED REALITY USES AND APPLICATIONS

“Augmented reality” can be used to allow consumers to interact with the products, before buying them, to show for example how a furnishing complement could appear in their living room.


For example, it can be used to decorate a virtual space in real time, or preview the courses in a restaurant menu. The possibilities are endless. AR Technology offers a new way of engaging people, making the limit even more nuanced, of what is real, from what is imaginary.

Mixed Reality

WHAT IS THE MIXED REALITY AND HOW DOES IT WORK

“Mixed Reality” is a significant advancement of “Augmented Reality” (AR). Mixed reality experiences promise to be a truly revolutionary technology. In a hybrid environment, interactive virtual objects can be anchored to the physical environment, mixing the real and the virtual perfectly. Microsoft “HoloLens” is the best example of “Mixed reality” to date.


Although the main premise of AR and MR is very similar, the fundamental difference is the basic technology. “Mixed Reality” (for the moment, at least) is based on headphones and a visor, while AR is displayed through a flat screen like smartphone or tablet.

MIXED REALITY USES AND APPLICATIONS

“Mixed Reality” can be used by everyone from entertainment to business. For example, you are already in the process of developing MR applications and videogames, which can be played back or used without the need for a separate handheld controller. By allowing users to collaborate in a virtual work environment, companies can view new ideas and build digital plans in real-world environments, improving efficiency and interactivity. Car manufacturers like the Jaguar have been developing VR-technology vehicles for two decades and some have already used MR. Their latest car models were designed using “MR imaging” in the development process; this technology could find its way in the common use for all vehicle manufacturers, not only in the early stages of design, but also as support for the test guide. MR is currently also used in other areas for design and engineering of models and projects, medical training and agricultural planning.

MIXED REALITY IN OUR DAILY LIVES

“Mixed Reality” has the potential to improve many areas of our lives, and change the way we perceive and interact with the world around us. Imagine looking at your fridge and seeing a transparent view of the articles inside, along with a visual representation of the expiration dates and the option to tick items and add them to a shopping list. Imagine the story with the children, where instead of reading a fairy tale, the “HoloLens”, transform your child’s room into an enchanted forest. This technology is also intended to play a vital role in retail; Not only can companies make their in-store views even more interactive and engaging, but they can also improve their e-commerce platforms, allowing customers to try the products virtually before they buy. For example, if you’re looking to order furniture, mixed reality can help you redesign your room to see how it might look in context, a new sofa or wardrobe.

Virtual Reality

Our experience in the virtual reality production, can help you build customized worlds to excite your client.


We are at a point where Virtual reality technology (VR) is finally meeting everyone’s expectations. Thanks to the emergence of innovative virtual reality platforms, mobile devices and solutions, from Google Cardboard, Samsung Gear VR, and high up to the exclusive Valve Vive and Oculus Rift, virtual reality can be an accessible experience and absolutely Unique to anyone.


VR production is commonly discussed as a means to revolutionize gaming and entertainment in general. However, it is also increasingly able to provide significant services in the marketing landscape thanks to the ability of VR marketing to draw from these areas. Unlike any other means of brand communication, it can fully immerse participants in a bespoke world and create an original and lasting personal connection.


VR production has no rivals in its ability to build virtual environments, and the public can live them. A project followed by a virtual reality production studio is the best way for a brand to be at the forefront of the public’s imagination.


The use of virtual reality allows customers to visualize and interact with the product, in a memorable way, and from a completely new perspective. It is easy to use, and should not be played through custom devices: YouTube and Facebook are both able to show 4k resolution at 360 degrees, which is rooted in VR videos, so it can be accessible to anyone with a device Modern furniture.


We are able to accompany the customer on the integration of VR content, adapting our work to his needs.

WHAT IS THE MIXED REALITY AND HOW DOES IT WORK

The advent of virtual reality and augmented reality, and its ever-increasing compatibility with existing devices, brings more and more consumers looking for a portable VR experience.


The creation of a VR App is a brilliant way for companies to encapsulate their identity, and combine it with the fascination of interactivity, and cutting-edge technology. One of the differences between a normal smartphone app and a VR app, is the way it looks on the screen: without Google Cardboard or another VR accessory, the display shows two identical videos, flanked. With a headset, however, the lenses deform the two screens into one, creating a larger image without having to adjust the focus.


Since the production of virtual reality App is still a new field, the new developments are emerging with an incredible pace. Several accessories have already been created, which can bring the VR experience in even more engaging directions.


Using our knowledge, we can advise you on the best ways to use the 360 ° video on your product, sure you to get the mile result, and the best reaction from users.

360° Video

The production of video at 360 ° has changed the way we perceive and interpret video content.


By eliminating the fixed perspectives, and positioning viewers in the heart of the action, the video at 360 ° reinvented the idea of digital storytelling. The 360 ° videos offered the public the freedom to choose their preferred point of view, allowing them to change it without any problems at any time.


The rules are rewritten.

FROM 360° TO THE INTERACTIVE VR EXPERIENCE

The difference in user experience, between video 360 °, and VR experience, can be described as a journey from “storytelling” to “story-living”. The “storytelling” applies to the 360 ° video, presenting a linear experience in which the user is a passive observer. With the video at 360 ° There is a level of immersion, but the user can not interact fully with the environment.


“Story-Living”, on the other hand, applies to the VR experience (VRE), where “experience”, the true magic of the VR, is more powerful. The perception of being physically present in a non-physical world is an incredibly real feeling. Within VRE, you can interact fully with the environment in which we are, you can also walk. You are completely immersed, you truly live the story in which we are. The traditional film is a window on a story, in VRE, we are the story.